The 2018-19 account-based marketing census
Download this report to learn where you stand in terms of ABM competency, assess your skills against what’s needed and compare your progress to your peers
Account-based marketing has certainly hooked this industry’s attention, but as that interest mounts so does the volume of things you’re supposed to learn, read and understand about it.
We want to make it easier for you by charting the journey ahead in clear steps.
This report includes findings of our survey of more than 300 B2B marketers worldwide revealing how ABM is being deployed, the common challenges faced and the skills required.
Uniquely, the report focus on the areas where others have stumbled and shows you how you can circumnavigate those issues.
Download this free report to find out:
- Why more marketers are adopting ABM, but are delaying their deployment.
- The reason one-to-one ABM is rising in popularity, but one-to-many has fallen significantly.
- Why marketers are using ABM to win new accounts rather than grow existing relationships.
- The top five most common challenges for marketers when lauching an ABM programme internally.
- The all-new ABM Competency Model Version 2.0, which allows you to measure your ABM maturity against your peers.
