Training course: Your essential ABM overview
Course synopsis:
This foundation course will provide you with a highly practical overview of how ABM works, what it looks like in practice, and how to adopt and deliver it successfully in your business.
What you’ll discover
Whether you’re thinking about adopting ABM, just starting out, or scaling up, the course will arm you with valuable, hard-to-find insights covering the full ABM process in practice, from end to end, including:
- Identifying and segmenting accounts
- The role of insight
- Developing proposition and messaging
Hear from marketers just like you, who've attended this course