The B2B Marketing ABM Head-Start Plus programme
Our ABM Head-Start Plus programme is for teams who’ve already been through the ABM Head-Start programme, and want to stay on the road to even greater success.
So you’ve completed the ABM Head-Start programme.
You and your team now have the confidence, skills, tools and framework to launch or expand your ABM pilot.
Now it’s time to step things up.
ABM Head-Start Plus is the best way possible to plan your next steps.
This follow-on programme enables you to focus on and deep-dive further into areas of ABM best-practice, as you roll out your ABM plans.
Plus, you’ll keep the support from your monthly Advisor mentoring calls, and quarterly roundtable learning sessions.
Choose from any of the ABM Head-Start mentoring workshops you haven’t already covered in your Head-Start programme
Account selection:
- Choosing the right accounts for the right reasons.
Account mapping:
- Defining the optimum DMU.
Data and insight:
- Gaining and using insight to inform a tailored value proposition.
Content and propositions:
- Creating and delivering personalised ABM messages and content.
Measurement:
- Expectations, targets, KPIs and attribution.
Technology:
- What, when, how and who.
Your mentor
Your mentoring workshops and support calls will be led by B2B Marketing’s lead ABM advisor, Andy Bacon.
With over 25 years’ experience at the sharp-end of B2B marketing, Andy has supported countless international enterprise organisations across a wide range of verticals throughout their ABM journey.
Some of the B2B brands we’ve guided through their ABM journey
